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Fri, 09. August 2013 – 12:13

Yes, I know this must be a typo, but just the thought of it sets off a number of ideas:

Later today Avid confirmed the closure of DS on a conference call, “Since 2008-2209 we have tried to move people towards Avid DS but the business just hasn’t been there.” Users were not happy of course.

In yesterdays quick take Eyeon seeks ex AVID DS users fxguide co-founder Mike Seymour sheds some light on community discussion around the assumed Avid DS end of life. If the name Avid does not ring a bell with you, and Avid DS is something you’ve never heared of, then this might be helpful:

Avid DS is a full-featured editing, graphics creation, color correction, and compositing solution, and is the absolute best conforming tool for Media Composer and Symphony to create and deliver high-end content.

Already sent in a short message via the “Contact us” page to point out the typo.